Detroit Lions fans aren't the only ones excited about the team this 2024/25 season—powder coaters have something to cheer about, too! The Lions' revamped uniforms and helmets now feature a key innovation: IFS Puroplaz® powder coating.

Inspired by the rugged Ford Bronco, the team’s updated helmets feature a newly designed facemask, coated with IFS Puroplaz® PE21. This durable coating delivers toughness, performance, and an unbeatable look, ensuring the facemask can take the heat of the game without breaking down.

Tough Enough for the NFL

As Tim Brinner, Puroplaz Manager at IFS Coatings, explains, “Like the team, that coating has to be tough, hardworking, and ready to take major impact without breaking down. Of course, it also has to look good and be on brand. IFS Puroplaz delivers that and then some.”

The new helmet design features the iconic silver leaping Lion logo in redefined Honolulu Blue with white trim. A blue and white stripe, a nod to past Lions teams, adorns the helmet, with the newly introduced blue facemask completing the bold look.

Unmatched Performance and Style

IFS Puroplaz® PE21 is no ordinary coating. It offers a chip-proof, high-impact finish that can withstand the toughest conditions. With excellent abrasion, scratch, and UV resistance, as well as superior lubricity, this coating keeps the facemask in prime condition even during the most intense game situations. And, of course, it’s perfectly matched to the Lions' iconic blue and white team colors.

Brinner adds, “We are so proud of our Puroplaz products, and seeing them on an NFL team and delivering tough, durable performance where they’re needed is super exciting!”

Whether you're cheering for the Lions or simply admiring their game-day gear, one thing is clear: IFS Puroplaz® powder coating is a game changer. With its high-performance capabilities and stylish finish, it's no surprise that the Detroit Lions and many other NFL teams are sporting such a tough, durable look this season.